"Passion is our point
of difference"

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"On the warm streets of Los Angeles, California, in 1980, Paul Mitchell and John Paul DeJoria launched their very first product range. Paul Mitchell Shampoo One, Shampoo Two, and The Conditioner were printed on black and white labels, because it was all they could afford with the $700 they used to start the company. They took orders on a telephone answering machine with a pre-recorded message, and hit the road in search of sales. The rest is history.

Today, Paul Mitchell is the largest independent hair brand in the world, with more than 100 products on the shelves in more than 70 countries."